A Four Step System

Address User Pains

Whether you’re launching for the first time or preparing to scale after a pilot launch, this module is focused on deep user knowledge.

What is their motivation to use your software? Which other options would they consider? What is the most painful problem they’re trying to solve with your product? Which features address that problem most directly?

Position yourself in the Market

Whether you’re still identifying competitors or trying to capture market share from them, this module is dedicated to mapping the landscape.

Who else is in this market? What is their value proposition and how do their features address it? How can you position yourself to compete with that most effectively?

Create a Product Strategy

Whether you launched and flopped or you’re just trying to gain more users and make them stay, this module gives you a results oriented product roadmap to follow.

Which features are essential? How do you communicate your value? How do you communicate your impact? Which KPIs should you measure?

Make it Scale

Whether you made minor tweaks or holistic changes in the prior modules, you’ve seen those results and this module will help you get ready to scale it.

How do you get word of mouth advertising? How do you keep users loyal? What is the best monetization strategy for your product? How do you communicate your climate impact to users and investors?

Frequently asked questions

  • I have worked for 10 years on impact oriented software products and honed my ability to translate between business and technology. For 15 years I have been climate focused.

    In terms of hard credentials: I have a BS in Systems Engineering, so I think systematically, am data driven, and aim for efficiency. I know how to talk to engineers. I have an MBA, so I know how to appeal to investors. I’m trained in climate impact, so I am mission aligned.

  • It all depends on your urgency. If you’re ready to make the decision and go all in on your startup, I can help.

  • Schedule a strategy call with me to see if it’s good fit.

  • Whether you’re prepping for your first 0-1 launch or you’ve already completed a pilot phase, I can focus your product strategy to create a sticky product that users and investors will love.