Launch and scale your climate tech software product

I help early stage climate tech startups acquire users, increase revenue, and communicate their impact so they can scale rapidly and fundraise effectively.

⁣⁣Most climate tech founders fail for one of two reasons

#1 Some solve a user problem, but not a climate problem (i.e. they “greenwash”).

#2 Some solve a climate problem, but it’s not one people will pay for (at least not with the current business model).

So how do you maximize impact AND build a profitable product in climate tech?

You need to consider 3 key elements:

  • Understanding user pain points. It’s crucial to understand what motivates your users. This isn’t always easy when you’re focused on climate issues too.

  • Monetization. Someone has to be willing to pay for the solution you build… otherwise you’re a non-profit! Founders need to validate the business model before they scale.

  • Measurable climate impact. Climate should be interwoven to the core of the product. When the impact is at the core of the product, it’s easy to communicate it to users, of course.

If you fail on just one of these elements, that can mean not raising the next round, not generating revenue, and not acquiring/retaining users.

That’s where I come in. After working for over a decade to fight climate change at non-profits, large companies, and startups, I developed a 4 phase product strategy system.

I help you understand your users’ motivations, rise above the competition, and keep the climate impact central to your roadmap from the start. If you find yourself struggling to scale your user base, searching for the right monetization strategy, or wanting to integrate and communicate your impact better, I’d love to help.

Schedule a free strategy call with me to explore working together.

-Katie

My Mission

“shift to the TRIPLE bottom line (fiscal, social, and environmental)”

I aim to fight climate change with technology, help founders realize the potential in their products, and shift businesses to thinking in terms of financial, human, AND climate impact.

four leaf clover

My Four Step System

  • I guide you in the transition from catering to a small pilot user group to scaling for appeal to the broader market.

    Diving deeply into the critical pain points of your users, I uncover their motivations for using your product.

    I offer you deep insight about the user experience with your product and assist you in communicating that value to potential new users.

    By the end of this step you will deeply understand the key pain points facing your niche, communicate the value of your product with deep user empathy, and prepare to acquire more users.

  • I guide you from the point of just knowing who your competition is to taking market share from them.

    I look beyond your silo to build a detailed competitive landscape and identify your advantages over alternatives your users have.

    I offer you a thorough communication strategy so users can see your value over the competition.

    By the end of this step you will be ready to compete in the landscape of options available to your users, have the tools to communicate your value, and understand your core competencies over alternatives available to users.

  • I help you go from messy roadmaps and trial and error feature releases to a clean, well positioned roadmap that helps engineers stay in the zone and helps investors see the growth trajectory of your company.

    Plus I provide medium and long term feature outlines with growth of your revenue, users, and impact in mind.

    By the end of this step you will have a data driven product roadmap, well defined long term strategy, and feature release plans.

  • I help you go from an effective pilot launch to a scaled product set that is optimized to acquire more customers, increase revenue, and grow your impact.

    I provide you with recommendations to improve your impact communication when you talk to investors, to alleviate their fears of “greenwashing”.

    By the end of this step you will be ready to scale efficiently, price effectively, and capture maximum revenue. All of which helps get investors excited.

Client Results

  • Aspiration Financial LLC

    0-1 B2B2C carbon offset API

    from ideation to launch in <2 months

  • Havaianas North America

    Omni channel sustainability program

    design & messaging integrated across channels

  • Accenture

    Data driven dashboard for social impact grants

    phased launch addressing key user pains & proviing visualization

About Me

I’m Katie Mayo, the founder of Root to Earth. I have brought to life and scaled numerous software products with an impact focus.

Because of my background and experience I can speak the language of both business and tech professionals and translate needs between the groups.

I have over 10 years of experience working on impact oriented products and over 15 years of experience in the fight against climate change.

I’m passionate about working in climate tech because I am a climber and have seen firsthand the effects of climate change.

My Credentials

  • BS Systems Engineering

  • MBA

  • Terra.do Learning for Action Climate Change Fellow

  • OnePointFive Fellow (Climate Consulting)

Ready to learn more?